Fernando Gaspar, the Owner and CEO of Fish Tail Media, LLC is a seasoned professional with a remarkable 25-year track record in the media and advertising industry. His extensive experience spans various roles, from his early days at a production house in New York City to leading an internal advertising agency for a high-end casino.
At the casino, Fernando oversaw all aspects of the internal advertising agency, where he played a pivotal role in transforming the property’s brand and cultivating an exceptional rapport with its valued clientele. His strategic vision and innovative approach resulted in distinctive, memorable campaigns that set the property apart from its competition.
In 2022, Fernando founded Fish Tail Media, LLC a creative agency dedicated to providing companies with a dedicated media department that seamlessly integrates with their existing marketing and creative teams. Under his leadership, Fish Tail Media operates on three foundational principles: strategy, creativity, and technical expertise. These pillars reflect Fernando’s comprehensive understanding of the industry and his commitment to delivering tailored, impactful solutions.
Fernando’s passion for media and advertising is evident in every project he undertakes. His unique blend of strategic thinking, creative flair, and technical proficiency ensures that Fish Tail Media consistently produces high-quality, effective campaigns that resonate with audiences. As a visionary leader, Fernando is driven by the desire to build strong brands and forge meaningful connections between companies and their customers.
Today, Fernando continues to leverage his vast expertise to guide Fish Tail Media, fostering an environment of innovation and excellence. His dedication to his craft and his unwavering commitment to his clients’ success make him a respected figure in the world of advertising.
Mark Canchola, the Media Director at Fish Tail Media, brings decades of diverse experience in the design, print, and web industry. Mark’s impressive journey began as a press operator in downtown San Diego, where he quickly advanced to become the Art Director at a major label corporation.
In 1999, Mark founded one of the top service bureaus in San Diego, providing color separations, drum scanning, prepress, photography, graphic design, and production services to printers, ad agencies, and businesses. His entrepreneurial spirit led him to co-found a new venture specializing in large format printing, vehicle wraps, wrap design, web, and print—significantly impacting the San Diego market.
In 2015, Mark launched his own agency, focusing on graphic and web design, further broadening his expertise and cementing his reputation as a versatile and innovative leader in the industry. Before joining Fish Tail Media, Mark excelled at a major San Diego casino, where he handled email marketing, web development, video production, photography, casino signage, mailers, billboards, and promotional design.
Throughout his career, Mark’s passion for design and the media industry has remained unwavering. His extensive experience and dedication to excellence make him an invaluable asset to Fish Tail Media. As Media Director, Mark continues to leverage his vast expertise to drive creative and technical innovation, ensuring the delivery of high-quality, impactful media solutions for the company’s clients.
I’m stoked and grateful to serve as the Media Director at Fish Tail Media. My life has revolved around the design, print, and web industry, and my love for design has been the guiding force throughout my journey.
I am a multitasking Design Ninja, and I love this stuff.
Over the years, I’ve acquired a diverse skill set, including:
I’m Mark Canchola, the Media Director at Fish Tail Media. My life has revolved around the design, print, and web industry for over 34 years. I’m stoked and grateful to have joined my buddy Fernando’s team.
I began my career In 1990, as a press operator at Plaza Print in Downtown San Diego. By 1992, I was at Kieran Label Corporation as the Art Director, managing three shifts.
In 1999, I founded Trademark Graphics, focusing on color separations, drum scanning, prepress, photography, graphic design, and production, serving printers, ad agencies, and businesses across San Diego. We were among the top 4 Service Bureaus in San Diego.
I co-founded The Production Studio In 2009, specializing in Web, Print, Large Format Printing, Vehicle wraps, and Wrap Design, leaving a mark on the industry.
Then in 2015, I founded 619 Creative, focusing mainly on graphic design and web design.
Before joining Fish Tail Media, I worked at Viejas Casino & Resort from 2021 to 2024, handling email design, web design, video production, photography, casino signage, mailers, and promo design.
Throughout my journey, I’ve worn many hats, but one thing has remained constant: my love for design and the industry.
I am a multitasking Design Ninja, and I simply love this stuff.
I’m stoked and grateful to have joined my buddy Fernado’s team as the Media Director at Fish Tail Media. My life has revolved around the design industry as well print and web, i’ve been serving the creative industry in San Diego for over 34 years
In 1990, my career kicked off in the vibrant heart of Downtown San Diego at Plaza Print in the 1st National Bank Building, where I started as a press operator. By 1992, I found myself with an offer to join the art department at Kieran Label Corporation. Within a few short years, I climbed the ladder to become the Art Director, managing three shifts.
In 1999, I decided to embark on my own adventure and founded Trademark Graphics. With a focus on color separations, drum scanning, prepress, photography, graphic design, and production, we catered to printers, ad agencies, and businesses far and wide we were one of the 4 top Service Bureau’s in San Diego.
In 2009, I decided it was time for another chapter. A long-term employee and I joined forces to co-found The Production Studio, one of San Diego’s premier graphics companies specializing in Web, Print, Large Format Printing, Vehicle wraps, and wrap design. We left our mark on the industry.
Then, in 2015, I ventured out on my own once more, founding 619 Creative. This time, my focus was mainly on graphic design and web design, two things I truly loved.
But the story doesn’t end there. Before joining the Fish Tail Media team, I had the opportunity to work at Viejas Casino & Resort. From 2021 to 2024, my duties included email design, web design, video production, photography, casino signage, mailers, and promo design. I handled absolutely anything that could be imagined in the graphic design industry.
Throughout my journey, I’ve worn many hats, but one thing has remained constant: my love for design and the industry.
I am a multitasking Design Ninja, and I simply love this stuff.
I’m thrilled to serve as the Media Director at Fish Tail Media. My life has revolved around the design, print, and web industry, and my love for design has been the guiding force throughout my journey.
My career in the industry commenced in 1990 as a press operator at a small print shop in Downtown San Diego. In 1992,
I was offered a position in the art department at a major label manufacturing company called Kieran Label Corporation. Within two years, I advanced to the role of Art Director.
In 1999, I decided to start my own company. Thus, Trademark Graphics was born, specializing in color separations, drum scanning, prepress, photography, graphic design, and production. We catered to printers, ad agencies, and local and nationwide businesses.
In 2009, I partnered with a long-term employee, and together, we founded The Production Studio. Until 2015, we specialized in Web, Print, Large Format Printing, Vehicle wraps, and wrap design.
In 2015, I decided to go solo and founded my own company, 619 Creative, focusing mainly on graphic design & web design.
Before joining Fish Tail Media, I worked at Viejas Casino & Resort from 2021 to 2024. My duties included email design, web design, video production, photography, casino signage, mailers, and promo design. I handled absolutely anything that can be imagined in the graphic design industry.
I am a multitasking Design Ninja, and I love this stuff.
